Mayawati beams across airwaves,ad-film budget Rs 5 crore

“Kyunki mere pas awaz hai,mere pas unka saath hai...” — it was the awaz and message of Mayawati that the crooning voice of Kailash Kher was ferrying across airwaves to millions of drawing rooms in the country.

Written by Alka Pande | Lucknow | Published: February 12, 2009 2:49:43 am

“Kyunki mere pas awaz hai,mere pas unka saath hai…” — it was the awaz and message of Mayawati that the crooning voice of Kailash Kher was ferrying across airwaves to millions of drawing rooms in the country.

The long-awaited four-minute ad-film on the “overall development of Uttar Pradesh” under the Mayawati government was distributed to prominent television channels on Wednesday. And the airing began immediately.

The visuals — Mayawati in the backdrop of her project blueprints and layouts — said it all.

Although the films are termed UP government’s advertisement films,the budget — Rs 5 crore,according to sources — and the cast are good enough for a feature film.

Names like Kiran Divansh — Director of Photography for Hritik-Aishwarya starrer Jodha Akbar — and his filmmaker wife Abaan Divansh are associated with the film. The lyrics are composed by Sandesh Sandilya of the “mauja hi mauja” fame.

The film is one of 13 that the state government has got made in view of the coming elections,by the advertising agency Grey Worldwide. They will be aired till the elections.

Of these,the longest is of 11 minutes,say government officials,which displays the overall development of the state. Four films of four minute each showcases projects in different sectors. Eight others — varying from 45 seconds to one minute — are on topics ranging from education,health and infrastructure.

The film on infrastructure — to be aired on business news channels — is yet to be released.

The films will later be released in cinema halls and sent to other states,for which the party will soon form a strategy.

The films were to be released on January 15,Maya-wati’s birthday. But during a special screening on January 14,she had raised many objections on the content.

According to a government official,“her basic objection was that the film was focusing more on heritage and culture of the state,whereas she wanted the film to revolve around her”.

She had reportedly asked the filmmakers to go through the films the Information Department had made for in the past. These include documentaries made by professionals. A committee was also formed to screen the content of the films.

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