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Roadshow, sword and 2027 pitch: BJP’s new youth wing chief takes charge

Rohit Mishra previously served as the BJYM’s Uttar Pradesh vice-president and has also been associated with the Akhil Bharatiya Vidyarthi Parishad (ABVP).

UPNewly appointed Uttar Pradesh BJP Yuva Morcha President Rohit Mishra being welcomed by supporters during a roadshow, in Lucknow, Sunday, July 12, 2026. (PTI)
2 min readLucknowJul 13, 2026 02:21 PM IST First published on: Jul 13, 2026 at 10:37 AM IST

Rohit Mishra formally took charge as the Bharatiya Janata Yuva Morcha (BJYM) Uttar Pradesh president on Sunday after leading a roadshow in Lucknow that turned into a show of strength, with a large convoy of vehicles and thousands of supporters accompanying him.

The procession began at the 1090 crossing and ended at the BJP state headquarters. At the start, a crane was used to place a giant floral garland around Mishra, while videos from the roadshow showed him waving a sword. The procession caused traffic congestion for nearly an hour in parts of central Lucknow.

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After assuming charge at the BJP’s state headquarters, Mishra addressed party workers at a ‘Yuva Samvad’ programme, where he targeted the Samajwadi Party and the Congress, accusing them of pursuing caste politics while asserting that the BJP would unite society through nationalism.

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