Roadshow, sword and 2027 pitch: BJP’s new youth wing chief takes charge
Rohit Mishra previously served as the BJYM’s Uttar Pradesh vice-president and has also been associated with the Akhil Bharatiya Vidyarthi Parishad (ABVP).
Newly appointed Uttar Pradesh BJP Yuva Morcha President Rohit Mishra being welcomed by supporters during a roadshow, in Lucknow, Sunday, July 12, 2026. (PTI) Rohit Mishra formally took charge as the Bharatiya Janata Yuva Morcha (BJYM) Uttar Pradesh president on Sunday after leading a roadshow in Lucknow that turned into a show of strength, with a large convoy of vehicles and thousands of supporters accompanying him.
The procession began at the 1090 crossing and ended at the BJP state headquarters. At the start, a crane was used to place a giant floral garland around Mishra, while videos from the roadshow showed him waving a sword. The procession caused traffic congestion for nearly an hour in parts of central Lucknow.
After assuming charge at the BJP’s state headquarters, Mishra addressed party workers at a ‘Yuva Samvad’ programme, where he targeted the Samajwadi Party and the Congress, accusing them of pursuing caste politics while asserting that the BJP would unite society through nationalism.