In an effort to reach out to the masses ahead of the Assembly elections, the Akhilesh Yadav government has decided to rope in district magistrates (DMs) to publicise its achievements.
Nearly one crore pocket calenders, 50 lakh brochures highlighting development projects and schemes, and 50 lakh wall calenders have already been printed by the department of Information and Public Relations.
Complainants visiting collectorate and tehsil offices, office of Superintendent of Police and police stations will be handed over these pocket calendars, brochures and wall calenders. Even those attending government functions and cultural events will be given the publicity material.
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The materials containing achievements of the government are titled ‘Sadhbhav aur Vikas ke Bemisal Chaar Saal.’
“Earlier, the publicity material used to remain dumped at information department but now district magistrates have been made responsible to supervise and distribute them,” Ashutosh Niranjan, Director, Information and Public Relations department, told The Indian Express. A letter in this regard has been already been sent to district magistrates, he added.
The publicity materials will also be distributed during village chaupal held by district officials and when the officials attend complainants daily between 10 am to 12 noon.
“Special counters will be set up and the material will be handed over to the people. Pocket calender is a utility thing as villagers still keep it in their pocket. The brochure which contains 25 flagship schemes of government and wall calender can be used in every house,” Niranjan said. The pocket calender has a picture of Chief Minister Akhilesh Yadav with description of government schemes and a calender printed on back side.
Apart from this, the information department has also booked panel space on UP State Road Transport buses where the flagship schemes will be displayed on a board. “The UPSRTC buses have wide reach in the state. Priority has been given to Lohia buses which go to rural areas,” added Niranjan.
Already the government has undertaken an aggressive campaign where nearly 150 short films were produced and aired on different channels. An exclusive show ‘UP ki Kahaniya’ is aired on FM Radio and scores of LED vans with big projectors are touring the state playing short films on state government’s achievements.