Advertise your NREGS success,UP govt tells districtshttps://indianexpress.com/article/cities/lucknow/advertise-your-nregs-success-up-govt-tells-districts/

Advertise your NREGS success,UP govt tells districts

In order to ensure transparency in National Rural Employment Guarantee Scheme,the Uttar Pradesh government has asked the district administrations to regularly place advertisements in local newspapers,giving out complete details of work done and employment generated.

In order to ensure transparency in National Rural Employment Guarantee Scheme (NREGS),the Uttar Pradesh government has asked the district administrations to regularly place advertisements in local newspapers,giving out complete details of work done and employment generated.

Under the NREGS,the districts are allowed to use newspaper advertisements as a tool to spread awareness about the scheme.

In Uttar Pradesh,each district has been allocated a budget of approximately Rs 10 lakh for undertaking publicity campaigns,which can include issuing ads in local newspapers and putting up hoardings at important places.

So far,the districts have been issuing advertisements only about the district-level helplines being run for providing information and registering complaints.

Advertising

But now,the contents of the advertisements will include details of the tasks approved,the area covered under the NREGS programme,number of people given job,amount of payments made,cost of the work undertaken and also,the list of pending works.

Apart from this,the number of the district helpline will also be mentioned.

These ads will be released on monthly or bi-monthly basis,depending on the number of NREGS projects being undertaken in the district.

Sources say the new move will also ensure transparency in district records.

“Districts will not be giving out any excess or misleading information as the newspaper ads become a permanent record,which will be used in social audits too. And then,the department will also cross-check its own records with these ads to ensure complete transparency,” said an official at the rural development department.

Principal secretary (rural development) Rohit Nandan said: “Advertisements in newspapers are one of the most important tools for creating awareness about the scheme,especially in the local ones. We are often told there is no transparency in the scheme because it is difficult to get information about the works or payments.”

“Now,through these ads,the information will be out in open for all and there will be transparency at all steps,” he added.