WITH A month left for the Assembly polls, the ruling Trinamool Congress is taking the help of professional musicians to woo voters.
Days after the party came up with a ‘Trinamool anthem’ in Bengali with lyrics and music by Anupam Roy — best known for his songs in films like Autograph and Piku — a two-minute music video will be released in the next few days. Sans any known face, the video will have the party’s anthem featuring the common man as the star.
It will be directed by Anindya Chatterjee, lead vocalist of Bangla band Chandrabindoo.
“Whether it is the manifesto, the song or the video, we have made an earthy content with a classy feel. Throughout the seven-week-long elections in the state, we will keep the campaign fresh,” Trinamool’s national spokesman and party MP Derek O’Brien said.
The one-and-a-half minute song Paanch Bochore Bodle Geche Banglar Mukh (The face of Bengal has changed in the last five years) lists out the major achievements of the Mamata government and speaks of schemes like Kanyashree and Sabuj Saathi.
It also mentions how the government brought peace in the Maoist-affected Junglemahal and Darjeeling hills, which was once hit by agitations demanding a separate Gorkhaland state.
Already released on YouTube and audio platform Soundcloud, the song is now being released on private FM channels as part of the poll campaign. It will also be available on Facebook and television. “It is on the YouTube channel of the party and will also be put on Mamata Banerjee’s Facebook. We are using social media to popularise the song,” said O’Brien, adding that the “song is about humility and not arrogance of being in power”.
Besides Roy, other popular Bengali artists like Srikanta Acharya, Somlata, Prateek Chowdhury, Rupankar Bagchi and Lopamudra Mitra have also been roped in to sing the party anthem.
Lyricist-music composer and singer Anupam Roy, who has earlier worked on a number of advertisement jingles, said O’Brien had called him to compose a song for Bengal. “I couldn’t say no to him since he is a friend. I wrote it just like I work on advertisements. He gave me inputs that I needed to highlight the achievements of the government. It became like any typical ad song,” Roy said, adding that he didn’t belong to any party and just rendered his professional services for a friend.
📣 The Indian Express is now on Telegram. Click here to join our channel (@indianexpress) and stay updated with the latest headlines