This is an archive article published on March 19, 2025
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Ahead of 2026 West Bengal polls, a poster war between TMC and BJP

A banner that went up in some parts of south Bengal read: ‘Hindu Hindu bhai bhai, 2026 e BJP ke chai'. It prompted the TMC to counter with its own posters.

West Bengal Chief Minister Mamata Banerjee (File Image)West Bengal Chief Minister Mamata Banerjee (File Image)
Written by: Atri Mitra
4 min readKolkataMar 19, 2025 02:47 PM IST First published on: Mar 19, 2025 at 02:47 PM IST

A year ahead of assembly elections in West Bengal, a poster war has erupted between the ruling Trinamool Congress (TMC) and the state’s Principal Opposition, the Bharatiya Janata Party (BJP).

It started when posters that went up in some parts of South Bengal  Monday said: ‘Hindu Hindu bhai bhai, 2026 e BJP ke chai (All Hindus are brothers, we want the BJP in power in 2026)’.  The poster prompted the TMC — which saw the banner as part of a BJP campaign — to counter with its own: while one said ‘Hindu jodi bhai bhai, gas e kyano chhar nai’ (If Hindus are brothers, why do people have no relief in gas prices?), another said ‘Hindu Hindu Bhai Bhai, Kintu Bangali Purno Mantri Nai’ (the Hindus could be brothers, yet there’s no cabinet minister from Bengal’).

Atri Mitra is a highly accomplished Special Correspondent for The Indian Express, bringing Read More

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