‘Girlfriend gives 0% interest, our FD gives 14.4%’: Chennai Metro ad sparks political row

A cooperative society advertisement displayed inside a Chennai Metro train has triggered controversy after DMK MP Thamizachi Thangapandian called its messaging “highly problematic” and disrespectful towards women.

A cooperative society advertisement inside a Chennai Metro train has sparked controversy over its comparison between girlfriends and fixed deposits.A cooperative society advertisement inside a Chennai Metro train has sparked controversy over its comparison between girlfriends and fixed deposits. (Image via X:@ThamizhachiTh)

An advertisement on display inside a Chennai Metro coach has triggered a controversy in Tamil Nadu, with a Dravida Munnetra Kazhagam (DMK) leader slamming it for “degrading women and portraying them as objects”.

DMK MP Thamizachi Thangapandian flagged the messaging on the poster put out by a cooperative society, saying it ‘highly problematic’ and disrespectful towards women.

The advertisement was meant to promote fixed deposit schemes offered by a co-operative credit society called ‘THECOS’. The poster read: ‘Girlfriend may give 0% interest, but our FD gives 14.40%.’ Thangapandian further questioned the Chennai Metro authorities over giving permission for such ads to be displayed in a public transport.

In a post on X, Thangapandian said, “An advertisement displayed inside the Chennai Metro Rail that degrades women and portrays them as objects is shocking. It is essential to ensure that advertisements in public places take into account the dignity of women.”

She also asked the Chennai Metro Rail authorities to take down the advertisement as it is derogatory towards women. Thamizachi Thangapandian said lakhs of people use the Chennai Metro every day. She said an advertisement carrying such messaging could have an impact on the public.

Chennai Metro Rail has not responded to the incident as of now. Chennai metro trains are managed and operated by Chennai Metro Rail Limited (CMRL), which is a joint venture between the Union government and the Government of Tamil Nadu.

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