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Sunday, July 22, 2018

Word-of-mouth publicity,location help businesses

For Charlotte Chopra,running Charlotte’s Bed and Breakfast has provided a platform to meet people from across the world.

Written by Ruhi Bhasin | New Delhi | Published: July 2, 2012 12:15:59 am

For Charlotte Chopra,running Charlotte’s Bed and Breakfast has provided a platform to meet people from across the world. She started the facility in 2007,and went from being a homemaker to an entrepreneur running a successful BnB. While the scheme might not have found success,Charlotte swears by it.

“Our bed and breakfast has been featured in the top 10 BnB list of various websites. I opened the establishment in 2007,when this scheme had just been introduced and have received a very good response so far. We get guests from across the world and from different communities. Word-of-mouth publicity has really worked for us. Many multi-national companies make bookings with us,’’ said Charlotte. The Bed and Breakfast is located in New Rajinder Nagar and Charlotte charges Rs 4,000 per room in Silver Class during off-season and Rs 4,444 per room in peak season.

Madhu Taneja,a teacher by profession,started her Trendy Bed and Breakfast in Jangpura in 2009. “The servant’s quarter and garage was converted into a BnB by my son. Now,I run the establishment. It is doing very well and is a great platform to meet people from different parts of the world and interact with them. Some of my guests have become close friends and keep returning to us year after year,’’ said Taneja.

Dipmala Bindra,who runs the scheme from her house in Vasant Vihar said while the response to the scheme wasn’t good during the Commonwealth Games,her Bed and Breakfast did well thereafter. Taneja charges anywhere between Rs 2,800 and Rs 4,000,depending on season.

But not everyone has been able to sustain this scheme. Arvind Nanda who opened a Bed and Breakfast in 2008-2009,was forced to shut it down as he found it not viable. “It wasn’t working out well. I had to keep too many things functional for too few people,’’ said Nanda.

Some others have also shut down their facility. Kavita Nagpal,who lives in GK-I discontinued with the scheme shortly after opening a Bed and Breakfast. “The scheme was good but I couldn’t carry on with it,’’ said Nagpal. Prabhat,manager of the BnB ‘The Heritage’,running from Safdarjung Development Area,said the reason for the poor response to the scheme was lack of proper advertising. “Hardly anyone turned up during the Commonwealth Games and,thereafter,the response to the scheme has been mixed. We have 25%-30% occupancy through the year. The problem is that the scheme was not properly advertised,’’ he said.

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