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Thursday, July 19, 2018

Wit Malice Towards All

Backland Studios,makers of the character Aunty Acid,are ready with an Indian version of the global meme on Facebook

Written by Anjali Jhangiani KP | Published: September 19, 2013 4:10:51 am

To some,she is the outspoken relative,who always has an opinion on everything from disease to divinity,while for others she is a colleague who braves the world with her biting wit. In March 2012,when UK-based Backland Studios released a meme on Facebook called Aunty Acid,this rather sassy character had a universal appeal. Within six months,she had won over 1,20,000 fans globally.

“Aunty Acid is modelled on (Creative Head) Ged Backland’s neighbour while he was growing up in Liverpool,England. We wanted to create a female character who had a lot of life experience but was still young enough to have her own teeth,hence her being an ‘aunty’ instead of a grandma. A younger person would be seen as smart-ass ‘punk’ instead of just smart,cold instead of cool,” says Raychel Backland,social media manager at Backland Studios.

They have now introduced an Indian version. While she retains the pink cotton candy hairdo,she wears a sari and golden bangles. “The responsibility for styling her was down to the Backland Studio’s illustrator Dave Iddon,at our Indian coordinator,Ravikumar Venkatachalam’s request,” says Raychel. The creators often involve their fans and ask them what they want,so the Indian version of Aunty Acid will invite suggestions from fans. As of now,they have a poster which reads ‘Ganpati Bappa Morya’ and another one that says ‘Namaste’.The creators are confident that there is not much cultural gap between India and the UK for Aunty Acid’s India format.

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