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Wedding wows

By September,Parineeta Sethi’s first wedding exhibition,Ultimate Luxury Wedding,is all set to take off at Select Citywalk mall and she is unperturbed by talk of slowdown in retail.

Written by Paromita Chakrabarti |
July 24, 2009 12:38:47 am

By September,Parineeta Sethi’s first wedding exhibition,Ultimate Luxury Wedding,is all set to take off at Select Citywalk mall and she is unperturbed by talk of slowdown in retail. “We have kept it niche because it is the first time we’re holding it,” she says,“I’m confident there’s enough business for my 45 participants.” Next year,she plans to extend the exhibition to Mumbai as well.

Sales of luxury retail are badly hit,say insiders,but when it comes to the big,fat Indian wedding,organisers insist there’s no significant dip. Over the next couple of months,five wedding exhibitions are on the cards in Delhi itself. “A marriage is the single biggest event for people in India and they plan for it accordingly,” says Divya Gurwara of Bridal Asia,the first player to start the trend of wedding exhibitions in India. “There might be cutbacks in event management but when it comes to trousseau and jewellery,things are as usual,” she adds.

It’s a fact that is corroborated by designer Gaurav Gupta,who will be participating at Bridal Asia from September 19 to 21. “Some good things have come out of the economic crisis. Now we have to be more innovative to justify price points. I have introduced several in-between prices for different levels of buyers,” says Gupta,whose bridal collection is priced between Rs 30,000 and Rs 5 lakh.

Many reckon this is a good time to get into the business of weddings. For instance,veteran designer Tarun Tahiliani has just had his inaugural Bridal Couture Exposition,a three-day affair at Emporio Mall in Delhi where he also has a store. “Even with a smaller budget,it is possible to have an amazing wedding without the clutter. It’s going to be an annual event,” announced Tahiliani whose new venture is called Tarun Tahiliani Tableau. He has partnered with event-management company Choices Entertainment that focuses on wedding management. Of course,value for money seems a priority for clients and event managers are getting squeezed on margins. “There’s a higher degree of attention to details. The sangeet will be flashy and colourful,but the main shaadi is a simpler affair,” says wedding consultant Mehr Sarid.

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(With inputs from Richa Bhatia)

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First published on: 24-07-2009 at 12:38:47 am

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