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Traffic Tau to preach road safety in Gurgaon

Traffic Tau’s messages will be seen in hoardings at popular intersections in Gurgaon.

Written by ANCHAL DHAR | Gurgaon |
December 24, 2013 1:08:23 am

A Haryanvi man clad in a white dhoti,blue jacket and a red turban with a lathi will now be seen near popular malls and police check-posts in Gurgaon this festive season.

His name — Traffic Tau. His message — “Ab gaadi yun na chaalengi. Jo galat chaleyga,woh mera danda khayega. Respect the roads and drive responsibly.”

He is Gurgaon Traffic police’s new mascot and he will shower pearls of road wisdom in a local dialect on those caught flouting traffic rules.

Traffic Tau was unveiled by actor Chandrachur Singh on Monday in Gurgaon in the presence of Police Commissioner Alok Mittal,Joint Commissioner of Police (Traffic) Bharti Arora and SABMiller India’s Director,Corporate Affairs,Ajit Jha. SABMiller India is police’s partner for the “Respect the Road” campaign.

Traffic Tau’s messages will be seen in hoardings at popular intersections in Gurgaon.

A person dressed as Traffic Tau,along with representatives of Gurgaon traffic police,will give messages on road safety to drivers too.

Truck drivers will also be educated through this campaign. “MNC executives,traffic police officers or any resident who voluntarily wants to work with the police will be able to play the role of Tau,” an officer said.

Talking about the initiative,JCP (Traffic) Bharti Arora said,“With the launch of our mascot — Traffic Tau — we have taken an innovative approach towards spreading awareness on the subject. The amiable yet authoritative character of Traffic Tau will instantly connect with people in Gurgaon and resonate with them due to the local connect.”

Tau in Haryana means uncle and he holds a significant role in north India.

“People follow elders’ advice and would definitely follow what Tau says. Therefore,we hope that his warm and amicable mannerism will make people adhere to his advice,” a senior police officer said.

Tau will act as a mascot for all traffic-related information. His lathi represents authority,police said. Tau’s awareness activities also include supervising road shows,visiting colleges and offices to spread awareness regarding traffic rules.

Police said he will also educate the Residents’ Welfare Associations (RWAs) and will give traffic updates on FM radio in his Haryanvi accent.

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