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This is an archive article published on April 26, 2012

The Rainbow and the Butterfly

The butterfly,for young graphic designer S Ayyappa,symbolises many things.

The butterfly,for young graphic designer S Ayyappa,symbolises many things. Its colour,fragility and flight stand for freedom and knowledge. So recently,when Ayyappa decided to apply his skills for a queer film festival’s poster competition,he realised how,through the simple motif of a butterfly,he could say a lot.

For fashion designer Wendell Rodricks,who was asked to judge the poster competition for Kashish 3rd Mumbai International Queer Film Festival,the choices were plenty — from across the country — but he preferred Ayyappa’s poster for its simplicity. Announcing the winner on Tuesday,Rodricks said,“The winning poster raced ahead of the others due to the creative nature of translating the butterfly motif without resorting to the butterfly icon that is already a part of the festival’s recurrent motif. That apart,the message is conveyed with clarity,minimalism and dignity — three characteristics that I personally cherish.”

Ayyappa,who is studying visual communication at Andhra Loyala College in Vijayawada,is ecstatic that his work will now be featured on hoardings,print and online advertisements,as well as catalogue covers,banners,and cinema slides. “This is the first national competition that I have participated in,and this award will help me move forward on my way to a career in design,” he says.

The third edition of the India’s only mainstream queer film festival will be held on May 23-27 at Cinemax Versova and on May 24-26 at Alliance Française de Bombay,Mumbai. Festival director Sridhar Rangayan says,“The theme for this year’s festival is ‘For Everyone’ — which means it has something on offer for everyone and not just the LGBT community. The contest has achieved what it set out to — not only focus on the metros but also reach out to queer persons in Tier II and III cities across India. The winner being from Vijayawada underscores our reach in the last two years.”

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