With Ontario,Canada,boasting of a four lakh-strong Punjabi population,we should have known this was coming. In August this year,the world will see the first Punjabi International Film Academy Awards (PIFAA) in Canada.
To be organised by Parvasi Media Group of Canada,PIFAA will provide a platform for Punjabi artistes across the world, says the Groups head Rajinder Saini. PIFAA will focus on the commercial Punjabi film industry and Punjabi films from all over the world, he adds.
The four-day-long event will be held at the Air Canada Center. While film star Dharamendra has been appointed the brand ambassador,others on the bandwagon include producer-director Manmohan Singh and actors Om Puri,Prem Chopra,Preeti Sapru and Arya Babbar. Weve received a good response from the Pakistani Punjabi film industry too, says Puri.