The Business of Design

Indian Design ID 2015, is a platform for design brands to dialogue with their audience.

Published: February 15, 2015 1:27:11 am
Odyssey prides itself in bringing together the tactility of stone and innovation in design. (Source: Express Photo by Ravi Kanojia) Odyssey prides itself in bringing together the tactility of stone and innovation in design. (Source: Express Photo by Ravi Kanojia)

By: Express Features Service

The Indian Design ID 2015, an annual event at the NSIC Grounds, Okhla, is a platform for design brands to dialogue with their audience. It i

Set in Stone
Headed by Ruchika Grover, Odyssey prides itself in bringing together the tactility of stone and innovation in design. Through its vertical surfaces, 20-year-old Grover combines computer-aided design and hand craftsmanship for its wall and flooring solutions.

Dye Another Day
Foundation Thukral and Tagra have set out on a new series called “LetsDyeForEachOther” to lure one’s “inner” self. In an attempt to revive the old craft of dyeing, the project is actually placed inside a cup. The dye patterns can be designed to your liking with little pellets in plastic shapes, after which these are dyed in a customised fashion. At Rs 500 a cup, you could take it home or leave it back and take somebody else’s cup.

The Retyrement Plan
Mumbai-based Anu Tandon Viera’s series of “re-tyreing” done exclusively for Godrej Design Lab is a look at remapping the history of products. “I’m interested in the waste that companies produce more that what they actually make,” she says. Her furniture pieces are made from discarded tyres of all shapes and sizes, woven over with ropes in shimmering plastic waste. Working with cane weavers from West Bengal and Bihar, this is her way for staying “design fit”. Godrej Design Lab had invited designers across India to showcase products that are intrinsically Indian, with a global appeal, besides being functional and aesthetically sound.

Straight Talk
Iqrup + Ritz, named after the mother-daughter duo, translates classical shapes in furniture from different periods and styles into a contemporary vocabulary. While their Chandigarh collection reminisces stimulating conversations and whiskey sours, their Bobo line, short for bourgeois-bohemian, spells modern Scandinavian.

Home without a Home
Architect Martand Khosla’s outdoor installation is a reminder of today’s socio-political dynamics on the streets, where between highrises, we build mansions for ourselves and seldom have room to look out and stare. The ramp leads to stairs that pretends to offer a view but is not accessible.

Nature, Unconditionally
Dutch trend forecaster Lidewij Edelkoort sees how interiors can be landscaped, bringing the outdoors in. Taking cues from water, soil and sun, she paints the walls with the language of the waves, the scent of the earth and the serenity of a sunrise.

 

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