June 11, 2009 1:37:51 am
An average movie fan would be happy with his box of popcorn and a cushy seat in the dark cinema hall,drooling over blockbusters. But the quirky cinephile reaches beyond the multiplex experience,he flocks to rooftop theatres,movies under the sky and even underground warehouses to watch a different type of film. One such screening,at The Shangri-Las Island Bar last week,saw 50 people,including designer Ravi Bajaj,trooping in to watch British director Guy Ritchies Lock,Stock and Two Smoking Barrels,on a giant screen under the sky. The screening was organised by Stella Artois,a Belgian beer brand. The idea is to showcase cult movies in a different format. And as the interest grows we would like the audience to make a selection of the movies being screened,specially classic and world cinema, says Shimoni Shroff,marketing manager for Stella Artois in India. Next,catch Snatch,also by Guy Ritchie,at The Shangri-La on June 19.
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