It was a bonanza weekend for multiplexes, says Girish Wankhede,General Manager Marketing and Public Relations for Cinemax India Ltd,who was excited with a mix of movies that opened at the box office last week. While Shootout At Wadala (SAW) had action,drama and item numbers,Bombay Talkies (BT),was an anthology of four short films. Wankhede says,The releases catered to all kinds of audience. There was SAW that catered to the masses,then there was BT,which was prefered by classes. That apart,we had Iron Man 3 and Aashiqui 2,from the previous week,that catered to international film buffs and the youth,respectively.
According to trade analyst Amod Mehra,SAW was meant for single screens,and successfully pulled in people in Maharashtra,but at the multiplexes,the film did below average business. He says,The expectations were high though,from the John Abraham starrer. The distributors had paid huge sums to buy the film. As per Mehra,the film collected Rs 24-25 crore at the domestic box office,over the weekend. The film could not hold out at multiplexes and the collections dropped by 50 per cent on Monday,which is quite huge as for any good film,the collections drops by only 15 to 20 per cent as compared to its Sunday collections.
Confirming SAWs better performance in single screens,Rakesh Sippy,Raksha Exhibitors Proprietor said,At Chitra (single screen in Mumbai),all four shows on Friday,Saturday and Sunday were housefull. In terms of multiplexes,Wankhede says,Sanjay Guptas SAW opened with 50 per cent all-India occupancy at Cinemax India,and it stayed stable throughout the weekend.
Talking about BT,that had four different stories by Karan Johar,Anurag Kashyap,Zoya Akhtar and Dibakar Banerjee each,Mehra said,The film was made on a budget of Rs 12 crore,and considering that on its opening weekend it made Rs 5 crore,I would say that its an average film. BT,which was touted as a multiplex film,was successful in gaining attention at some of the multiplexes.