Instagram reels on fitness, lip-sync videos: Delhi Police flags social media misuse

According to the communication, such actions are not merely a technical violation of rules but risk “bringing disrepute to the department.” Sources indicated that a list of identified personnel has been shared internally, with instructions to take necessary action.

While the department has not publicly commented on the scale of violations, officers acknowledged that the rise of reels and video on social media platforms has changed how individuals, including those in uniform, engage with the public.

A senior officer said the concern is less about presence on social media and more about context. “The uniform is not just attire; it represents authority and public trust. Its use in casual or inappropriate content can dilute that perception.”

The circular stops short of announcing sweeping punitive measures. Instead, it emphasises stricter enforcement of existing guidelines. District heads have been asked to ensure compliance, initiate disciplinary action in cases of violation, and conduct repeated sensitisation sessions for their staff.

“The challenge is to allow individual expression without compromising institutional dignity. Reels and videos in uniform can also change the perception of the public on how they look at police personnel,” a senior officer said.

The internal communication comes in the wake of several reels and short videos created by police personnel garnering thousands of followers.

One such account belongs to an officer who regularly posts content related to fitness, diet and lifestyle while dressed in the Delhi Police uniform. Besides, there are multiple instances where officers have shared videos from within police station premises. These include clips of personnel escorting accused individuals in court complexes or inside police stations.

At the same time, officers noted that not all such content is inappropriate. “Some reels created by police personnel are educational in nature, offering guidance on how to prepare for and crack competitive examinations to join the forces. Others simply follow ongoing social media trends without any official intent,” said an officer.

Additionally, some videos show officers sitting at their work desks, casually drinking water or engaging in routine activities, often accompanied by trending background music, the officer added.

A similar directive was issued by the Uttar Pradesh Police earlier this week, warning of stern disciplinary action against policemen violating the social media policy.