Modelled on the lines of the popular Dilli Haat at INA, its counterpart at Pitampura has, however, failed to attract visitors. To revive the Dilli Haat at Pitampura, the Delhi Tourism and Transportation Development Corporation (DTTDC) has decided to station 50 more craftsmen there.
As the number of artisans stationed at Pitampura is insufficient, the DTTDC has asked the DC (handicrafts and handloom) to give it 50 craftsmen registered with it. Only 20 craftsmen are now stationed at the Dilli Haat at Pitampura.
Moreover, DTTDC officials feel that lack of air-conditioned restaurants at the Haat is also preventing people from visiting the place. An air-conditioned restaurant will be opened soon at the place, they said.
“There are very few food stalls and most of them are open air and thus business is not good. In summer, people avoid the place as it is less green and more concrete. We have asked a private operator to take over and run a restaurant there, which will be operational soon,” an official said.
Officials believe that the Pitampura Dilli Haat failed as it was a faulty model. There are 100 stalls, most of them at the rear of the place, they point out.
“Due to the location, these stalls are attracting less visitors. There are not enough craftsmen to lend the place the feel of the Dilli Haat one experiences at INA. But we still believe it can become a successful business-cum-recreation model. The private operator will be given one conference hall and one amphitheatre for hosting private functions,” the official said.
Besides, the Tourism department is planning to open coffee shops at the place. The Dilli Haat at Pitampura was the second of its kind project undertaken by the DTTDC along the lines of the Dilli Haat at INA aimed at giving visitors a feel of street culture.
The DTTDC is planning to break the monopoly of NGOs and their artisans at Dilli Haat. Officials said a biometric system was being planned to track stall owners. Once a stall is allotted to someone for 15 days, that person will not be given a chance for the next six months. “We have not been able to implement the rule of not giving a stall to one person for more than 15 days, but this time we will put a biometric system in place and, this way, we can track the people being allotted stalls,” an official said.
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