February 26, 2009 12:34:03 am
Internet being the new name of the political game,another politician is set to launch her own website. Arti Mehra,the outgoing mayor,is treading the path of senior Bharatiya Janata Party (BJP) leaders Lal Krishna Advani and Vijay Kumar Malhotra.
Still under construction,the website will have details of her political career and her two-year journey as the city mayor its my window to reach out to the masses, as she puts it.
While Malhotra,the Leader of Opposition in Assembly,had launched his website months before the Assembly elections last November,Advani has re-launched his web campaign before the forthcoming general elections. Malhotras website was loaded with city issues ranging from BRT to the Masterplan of Delhi,and Advanis website understandably deals with national issues such as terrorism and the economic crisis.
Former Delhi BJP president Dr Harsh Vardhan,who had launched his website about five years ago,believes technology is the need of the hour. Internet has become so accessible that it is the easiest means of reaching out to people these days, he says. Besides interacting with Delhiites,I also regularly exchange notes with people based abroad through my website.
He says a website is the simplest way to seek ideas and suggestions from the masses.
Septuagenarian Malhotra agrees that websites are an ideal platform to reach out to the youth. It is like an open forum where all ideas and suggestions are welcome, he says.
Mayor Mehra says her upcoming website will showcase her work as the mayor. As mayor,I cannot directly bring issues into the municipal House, she says,referring to the Sumedha Scheme for educating the girl child to be introduced in the civic body in the coming fiscal. It was my initiative but as the mayor I could not directly introduce new initiatives.
But I will be able to reach out to the people through the website and tell them about new initiatives I have been trying out.
Trying to score a political point on the issue of tech-savviness,Malhotra says BJP leaders have taken the lead in launching their own websites: Few Congress leaders have their own websites we have always been the trend setters,the Congress will follow us.
Mehra,meanwhile,has already uploaded some information on the mayors page of the MCD website even as her own site is under construction.
But the politician in her is slightly apprehensive about the reaction,Since this is going to be the first time any mayor in the country will launch a personal website,I dont know the kind of reaction awaiting me. I have been trying to delay the launch, she says.
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