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The BCD also said that resorting to advertising in such a manner was prohibited as per Rule 36 of the Bar Council of India Rules. (File photo/Representational)
The Bar Council of Delhi (BCD), in a recent notice, has “cautioned” lawyers advertising their legal services on social media.
“The Bar Council of Delhi has observed that many lawyers are indulging in posting content and videos to solicit work by way of advertisement either directly or indirectly through circulars advertising personal interactions, interviews, producing their photographs to publish in connection with the cases,” read the notice dated August 4.
The notice added that advertising to solicit work using social media constituted unethical canvassing and infringed upon professional ethics and the dignity of the legal practice.
“In the age of the internet and digital media, there has been a steep rise in self-styled legal influencers, which has, in fact, compounded the issue. The Bar Council of Delhi notes with serious concern the rapid growth of legal influencers who do not even possess appropriate credentials and are spreading misinformation on critical legal issues,” the notice stated.
The BCD also said that resorting to advertising in such a manner was prohibited as per Rule 36 of the Bar Council of India Rules.
Rule 36 states: “An Advocate shall not solicit work or advertise, either directly or indirectly, whether by circulars, advertisements, touts, personal communications, interviews not warranted by personal relations, furnishing or inspiring newspaper comments or producing his photographs to be published in connection with cases in which he has been engaged or concerned.”
“Any violation of the aforesaid Rule amounts to serious misconduct and an Advocate can be held guilty to be proceeded against under Section 35 of the Advocates Act, which can lead to suspension or cancellation of licence to practice as an Advocate,” the notice said.
It also warned advocates who were active on social media to remove their content or face action under Section 35 of the Advocates Act, 1961, which is titled “punishment of advocates for misconduct”.
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