After working across mediums, socialite-actor-columnist Pooja Bedi has decided to explore the virtual space with her daughter Aalia. “I’ve worked in films, television and theatre. It was time that I ventured into a new territory,” says Bedi. They will make their online debut with a show titled Eff n Bedi on qyuki.com, a multi-channel network founded by Shekhar Kapur, A R Rahman and Samir Bangara. “Eff because my daughter’s name is Aalia Furniturewala, and she goes by the name Aalia Eff on social networking sites,” says Bedi.
A gossip show, this one will attempt to showcases the dynamics of a celebrity family, with a candid, funny, intriguing insight into the relationship that Bedi and her daughter share. Short in format, it will have them talk about former boyfriends, their first kiss and codes of morality among others.