App-based taxi aggregator Ola, has teamed up with Hauz Khas Village Traders Association to encourage patrons and visitors of pubs and bars there to take a safe and specially discounted Ola Cab ride after a night out, as part of its campaign against drunken driving. According to the company, it has also installed digital breathalysers at a number of popular joints in Hauz Khas Village (HKV) to ascertain the alcohol in blood ratio of the visitors of pubs and bars.
“The campaign will continue for three weeks. Hundreds of people visiting HKV benefited from this drive over the weekend and took a safe Ola Ride back from their favourite party place in the city,” Ola said in a statement. Deep Singh, Business Head – North of Ola said, “An integral part of this mission is to build a safe and reliable experience for citizens. Hauz Khas Village attracts a lot of visitors given its popularity among party-goers.”
“Through this unique campaign, we are encouraging people to take a safe ride back home instead of driving drunk, post-partying and do their bit to make our roads and cities safer. “We will extend similar programs to other parts of the city and will continue to put in our efforts to curb the menace of drunken driving.” he said.
He further added, “Due its immense popularity, Hauz Khas Village area is also facing traffic congestion issues. Apart from this awareness drive, we will also work closely with the association to streamline the traffic situation in the area.” South MCD Standing Committee Chairman Shailendra Singh, said, “This would help in bringing down vehicular traffic levels in the area and would also discourage patrons to indulge in drunken driving. Awareness drives like these will go a long way in making our roads and city safer.”