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Corporations dust up old posters to spruce up new cleanliness drive

The posters and banners were specially designed for creating civic awareness ahead of the 2010 Games

Written by Naveed Iqbal | New Delhi | Published: September 10, 2014 2:37:40 am

Four years after the Commonwealth Games, the three municipal corporations are rolling out posters and banners specially designed for creating civic awareness ahead of the Games.

The posters, which feature four fictitious characters, could not be released due to paucity of funds at the time of the Games. It will now be released as part of the MCD’s 100-day sanitation campaign already underway since August 19, North Corporation Mayor Yogendra Chandolia said.

According to corporation officials, this is the corporations’ first outdoor civic awareness campaign. The stickers, posters and banners for the campaign have been approved and will go into mass production shortly.

Chandolia emphasised the need for citizen’s cooperation in the programme. “People have to be involved in this programme. We have enlisted the help of residents’ welfare associations and NGOs to achieve the best results,” he said.

The mayor said while the corporation will continue to execute its primary duty of keeping the city clean, the responsibility will have to be shared by the citizens as well. “People throw trash on the roads after our workers clean the streets in the mornings. We have asked our workers to request residents to throw garbage only in trash bins provided by the corporation,” the mayor said.

North corporation spokesperson Yogendra Singh Mann said, “The purpose of the campaign is to encourage self-regulation on the part of citizens as the city can be kept 100 per cent clean only with their help.”

The posters and banners will be placed at public spaces, including DTC bus terminals, public furniture, polls and tree guards between road medians.

Besides these, notices will be placed on cars left on colony roads preventing workers from sweeping them. Even after receipt of notice, if the car is not moved, it will be towed away, the corporation official said.

The 100-day sanitation drive was launched after Prime Minister Narendra Modi, in his Independence Day address to the nation, spoke of a need to keep the country clean.

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