This is an archive article published on May 17, 2013
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Colours that Speak

Fifteen prominent Japanese poster designers’ works come to India for the first time,depicting the country’s economic boom during the ‘80s and the ‘90s.

Written by: Pallavi Pundir
2 min readMay 17, 2013 01:58 AM IST First published on: May 17, 2013 at 01:58 AM IST

There is a sense of revolution at the Japan Foundation. Enter the exhibition space and one could go back to post-World War II,when Japan boosted their economy and modernised their system. The “economic miracle” saw a new generation of artists reflecting this change through contemporary styles. A strong cultural trend in the ’90s was poster art. This art form comes to India for the first time with works by 15 graphic designers of the ’80s and ’90s.

There are works by Yusaku Kamekura,a pioneer in steering poster art,Kiyoshi Awazu,a second generation poster artist whose work must be viewed in a social context,and Tadanori Yoko,a third generation standard bearer whose unusual antics in graphic designing are well known. “In Japan,we do not see poster art anymore and its cultural relevance is fast diminishing,” says Yusuke Matsuoka,Director,Arts and Cultural Exchange,who brought the exhibition to India.

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