Bite of the Big Applehttps://indianexpress.com/article/cities/delhi/bite-of-the-big-apple/

Bite of the Big Apple

Designer Falguni and Shane Peacock have a deep-rooted connection with the US.

Designer Falguni and Shane Peacock have a deep-rooted connection with the US. It was at the Mercedes Benz Fashion Week in New York that singers Michelle Williams and Ashanti dropped in to cheer for Shane and Falguni Peacock’s rock and roll inspired creations. A few days before the show,Madonna wore one of their outfits for her Super Bowl performance. Going by their growing American clientele,it is no surprise that the designer-duo have now decided to move base to New York by the end of 2012. “Earlier we were looking at setting up stores but now we have made the conscious decision to move our head office from Mumbai to New York,” notes Falguni.

Both Falguni and Shane,believe that US is the place for their design sensibilities. However,the couple will continue to manufacture their garments from their Mumbai factory,and over a period,plan to open three stores to cater to their bridal market. “We will travel to India often. But our main office will be in New York. We also plan to open a store in Los Angeles,” confirms Shane,who also admits that Hollywood could be their next pitstop. “We have worked extensively with American musicians,so working with Hollywood is the next step. In fact,we wanted to do so earlier but being in India meant we missed out on several projects.”

Download the Indian Express apps for iPhone, iPad or Android