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Behind Nitish’s victory, social media boost by AAP

The campaign was planned for two major social media platforms: WhatsApp and Facebook.

Written by Sweta Dutta | Delhi | Published: November 15, 2015 1:57:47 am
bihar election, bihar election result, nitish kumar, lalu prasad, AAP, social media strategy, social media campaign, social media AAP, AAP strategy, delhi news Bihar Chief Minister Nitish Kumar and RJD chief Lalu Prasad after Mahagathbandhan’s (Grand Alliance) victory in Bihar assembly elections at RJD office in Patna on Sunday. (Source: PTI)

The impressive comeback of JD(U) leader Nitish Kumar in Bihar has led to celebrations within the ranks of the AAP, with some leaders claiming credit for Kumar’s social media campaign.

In the run-up to the Bihar assembly polls, Kumar had sought AAP’s help with his social media campaign, for which the latter chalked out a detailed plan even as it kept its distance from the Grand Alliance, said party leaders. The AAP already has an edge over other parties on social media, with both CM Arvind Kejriwal and the party enjoying a considerable following.

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The campaign was planned for two major social media platforms: WhatsApp and Facebook.

On Facebook, 2.6 million residents of Bihar, in the 18-40 age group, were targeted. The Facebook campaign focussed on Kumar’s clean image and good governance.

The party also sent WhatsApp messages, focussing on women’s and farmer issues, and forwards that mentioned PM Narendra Modi’s comments on ‘Bihari DNA’ and Kumar’s retort on the ‘bahari’ (outsider).

Kejriwal, who had offered his support to Kumar on social media, is set to attend his swearing-in ceremony on November 20. Kejriwal had supported Kumar on his ‘clean image’ while tiptoeing around his ally, RJD chief Lalu Prasad Yadav.

He had invited Kumar to an event organised by the Delhi government in September. The event had turned out to be a mini-rally, with both CMs making politically charged speeches.

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