scorecardresearch
Thursday, Oct 06, 2022

AIFF looks at Net gains

In an attempt to raise the profile of Indian football,the AIFF has taken to social networking sites such as Facebook and Twitter.

In an attempt to raise the profile of Indian football,the AIFF has taken to social networking sites such as Facebook and Twitter. The “cost-effective marketing tool” the sport began as a routine activity of the Net-goers in the build up to last year’s AFC Challenge Cup,but following its success,the creators are looking at it seriously.

“We started it off as any other football fans. We just wanted our friends to know about the tournaments but in a very short time we realised the response. The attendance at the AFC Challenge Cup reflected it,” says Sukhwinder Singh,AIFF’s senior marketing manager,adding,“It’s a free-of-cost tool to reach out to people and we are working on it to make it more attractive. ”

The members include players Mehrajuddin Wadoo,Steven Dias and NP Pradeep. Meanwhile,Singh is ready to experiment with a better-contrived model.

“We are planning on it and a similar concept might be on offer for the I-League and the Federation Cup as well,” he added.

Subscriber Only Stories
Remembering Indian tennis great, Naresh Kumar, who passed away on Septemb...Premium
How Carlsen would need to cheat just once in a game of chess to be invinc...Premium
IAS officer’s initiative scales up students’ learning level in Sangli sch...Premium
Rising rates after four repo hikes: Turbulent times ahead for home loan s...Premium

First published on: 25-07-2009 at 02:01:12 am
Next Story

Price and design can tempt you to buy a house in suburbs,but make sure the area has adequate infrastructure. With a large number of needy and greedy buyers,developers manage to book houses even on the under-developed fringes

Latest Comment
Post Comment
Read Comments
Advertisement
Advertisement
Advertisement
Advertisement