In an attempt to raise the profile of Indian football,the AIFF has taken to social networking sites such as Facebook and Twitter. The cost-effective marketing tool the sport began as a routine activity of the Net-goers in the build up to last years AFC Challenge Cup,but following its success,the creators are looking at it seriously.
We started it off as any other football fans. We just wanted our friends to know about the tournaments but in a very short time we realised the response. The attendance at the AFC Challenge Cup reflected it, says Sukhwinder Singh,AIFFs senior marketing manager,adding,Its a free-of-cost tool to reach out to people and we are working on it to make it more attractive.
The members include players Mehrajuddin Wadoo,Steven Dias and NP Pradeep. Meanwhile,Singh is ready to experiment with a better-contrived model.
We are planning on it and a similar concept might be on offer for the I-League and the Federation Cup as well, he added.
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