Updated: October 19, 2021 8:24:54 pm
Food delivery company Zomato landed in a soup after one of its employees told a customer, during a grievance redressal conversation, that everyone should know Hindi as it is the national language. The exchange soon triggered a Twitter storm with many slamming the company for imposing the language on customers.
Ordered food in zomato and an item was missed. Customer care says amount can't be refunded as I didn't know Hindi. Also takes lesson that being an Indian I should know Hindi. Tagged me a liar as he didn't know Tamil. @zomato not the way you talk to a customer. @zomatocare pic.twitter.com/gJ04DNKM7w
— Vikash (@Vikash67456607) October 18, 2021
Zomato later issued a public apology for the incident in Tamil and English, and informed the customer that they have “terminated the agent for their negligence towards our diverse culture”.
Hours later, its CEO Deepinder Goyal tweeted that the employee in question is being reinstated and added that call centre agents are “not experts on languages and regional sentiments”.
An ignorant mistake by someone in a support centre of a food delivery company became a national issue. The level of tolerance and chill in our country needs to be way higher than it is nowadays. Who’s to be blamed here?
— Deepinder Goyal (@deepigoyal) October 19, 2021
“This is easily something she can learn and do better,” he said, pointing out that we should tolerate each other’s imperfections while also appreciating languages and regional sentiments.
Vanakkam Vikash, we apologise for our customer care agent's behaviour. Here's our official statement on this incident. We hope you give us a chance to serve you better next time.
— zomato (@zomato) October 19, 2021
On Monday, a Zomato customer identified as Vikash tweeted screenshots of his conversation with the company executive. The screenshots indicate that Vikash was having an issue with his order and had asked the executive to check with the restaurant. The Zomato employee informed Vikash that they had tried calling the restaurant five times but wasn’t able to communicate with the staff due to the “language barrier”.
The customer then said that if Zomato is available in Tamil Nadu, they should hire a Tamil-speaking person to understand the language and went on to ask the executive to contact the outlet to initiate the refund. In reply, the executive said, “For your kind information Hindi is our national language. So it is very common that everybody should know Hindi little bit.”
The executive then apologised for the trouble and added there was no way they could compensate the customer for the unfortunate incident.
Before long, the customer took to Twitter to raise the issue. “Ordered food in zomato and an item was missed. Customer care says amount can’t be refunded as I didn’t know Hindi. Also takes lesson that being an Indian I should know Hindi. Tagged me a liar as he didn’t know Tamil. @zomato not the way you talk to a customer,” he tweeted.
With more than 4,500 likes and 2,500 retweets, it soon went viral and #Rejectzomato began to trend on the microblogging site with more than 20k tweets.
Netizens were quick to slam the food delivery giant and joined Vikash in asking them to issue an apology. Dharmapuri MP Dr Senthilkumar even sought to know when Hindi was made the national language.
Why should the customer in Tamil Nadu know hindi and on what grounds did you advise your customer that he should atleast know a little of Hindi.
Kindly address your customer's problem and apologize. https://t.co/KLYW7kRVXT
— Dr.Senthilkumar.S (@DrSenthil_MDRD) October 18, 2021
Responding to Vikash’s complaint, the company’s customer support page Zomato Care agreed that the incident is ‘unacceptable’ and promised to check it out immediately.
The company later insisted that the employee’s remarks did not represent Zomato’s stance on language and diversity. A Tamil version of the app is also in the works, it added.
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