Updated: March 30, 2021 10:19:00 pm
Tamil Nadu Bharatiya Janata Party Tuesday was trolled by netizens on social media for using the footage of Dr. Srinidhi Chidambaram, wife of Sivaganga Congress MP Karti Chidambaram, in one of their promotional videos ahead of the state Assembly polls. On March 28, the party had shared a video on their Twitter page titled “Let Lotus Bloom, let Tamil Nadu grow.”
The over 5-minute-long promotional video showcased the greatness of Tamil language, culture, and how the saffron party is helping the state to grow.
In the video, a footage of a classical dancer was shown to highlight the cultural value of the state. And the dancer in the video is none other than Dr. Srinidhi Chidambaram, a popular Bharatanatyam dancer and wife of Congress MP Karti Chidambaram.
The footage was taken from Srinidhi’s performance for the ‘Semmozhi’ song popularly known as the Tamil anthem that was penned down by former Tamil Nadu Chief Minister and late DMK President M Karunanidhi in 2010 for the World Tamil Conference. The song was composed by AR Rahman and directed by Gautam Vasudev Menon.
BJP’s faux pas came to light when a journalist took a screenshot of both the videos and shared it on her Twitter page.
Srinidhi Chidambaram too quickly reacted to the development act and said “Lotus will never bloom in Tamil Nadu.”
Faux pas by Tamil Nadu BJP! 🙈
They have used a portion of Bharatanatyam performed by Srinidhi Karti Chidambaram in their election promo.
— Shilpa Nair (@NairShilpa1308) March 30, 2021
— srinidhi chidambaram (@srinidhichid) March 30, 2021
Responding to the incident. Tamil Nadu Congress Committee said that what BJP did proves that their campaign is full of lies.
Dear @BJP4TamilNadu, we understand 'consent' is a difficult concept for you to understand, but you cannot use Mrs Srinidhi Karti Chidambaram's image without her permission. All you've done is prove that your campaign is full of lies & propaganda. pic.twitter.com/CTYSK9S9Qw
— Tamil Nadu Congress Committee (@INCTamilNadu) March 30, 2021
What is the best audio, video and image editing software that you @BJP4TamilNadu would recommend ?
— Sriram (@SriramMadras) March 30, 2021
After the fake PM Awas Yojana Ad in West Bengal, BJP again uses a woman's picture without her consent for its propaganda in Tamil Nadu!
BJP = LIES https://t.co/aagm4F57O1
— Ruchira Chaturvedi (@RuchiraC) March 30, 2021
The video has now been deleted by the party. However, netizens were quick to take screenshots to troll the saffron party.
Tamil Nadu goes to polls in a single phase on April 6. The results of the elections will be announced on May 2.
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