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Wednesday, July 18, 2018

What’s in Hall Number 7?

Raseel Gujral and Navin Ansal have been invited to showcase their latest interior design line at the prestigious trade fair,Maison et Objet,in Paris

Written by VIDYA PRABHU | Published: September 8, 2013 5:05:59 am

Raseel Gujral believes in making the most of any opportunity that comes her way. So when the Delhi-based interior designer first got an invite to attend the famous trade fair Maison et Objet this June,she decided to go a step ahead and make an official request to exhibit her works at their prestigious space — Scènes d’intérieur (also known as Hall No. 7). When the Maison et Objet gave her a go-ahead,her label Casa Paradox became the first Indian company to showcase its designer wares at the famous hall. “The event itself is a major French trade fair for interior design and I initially thought I would be part of a larger display that was being put together from India. But after I submitted my designs,I requested the organisers for a space in Hall No.7 because I felt my designs would fit in,” she says,adding that the hall is reserved for select companies whose products are deemed to be of the highest standard in terms of craftsmanship,luxury,design and tradition.

For a label that has a successful two-decade history behind it — Casa Paradox was established back in 1993 — Gujral and her husband (and business head) Navin Ansal have certainly come a long way. Their participation in Maison et Objet is a proof of that. The biannual French trade fair,considered to be one of Europe’s important interior design events,draws international luxury firms and major home-fashion brands (such as Christofle,Daum,Ercuis and Raynaud,among others). Its latest edition is being held in Paris from September 6 to 10. Hall No. 7 has something more to celebrate: this season marks its 25th anniversary.

The duo is exhibiting two different collections at the show — “Neophile” and “Illustratti”. While the latter is Gujral’s take on interior design featuring graphic art,“Neophile” borrows from past glory — be it French,colonial or Indian influences. “‘Neophile’ is an absolutely new collection that has not even been launched in India. Though we will do so once we are back. With traditional motifs and ornate detailing,this segment has an array of interior design items in a range of bright colours and styles,” she says.

“Illustratti”,on the other hand,is essentially a fusion of Indian and Western elements,allowing graphic art to be customised by dimension — from one square foot canvas and beyond,to eclectic prints on furniture. “It has a mix of graphic art on canvas,art by the metre and the translation of art on statement furniture pieces such as high back chairs and bar stands,” says Gujral.

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