The Minimalist

First he knotted his clothes up. Then his next collection made the most of buttons.

Written by Jagmeeta Thind Joy | Published: July 19, 2010 2:15:19 am

After working with buttons,designer Anuj Sharma has moved on to rubber bands now

First he knotted his clothes up. Then his next collection made the most of buttons. Now designer Anuj Sharma,a non-conformist to fashion rules,is working with rubber bands. As he admits himself,Sharma is out to kill conventional tailoring. “Concepts like these will allow designers to take a back seat and let consumers step forward with their creativity,” explained Sharma,who was in the city on an invitation by Inter National Institute of Fashion Design (INIFD) to be a part of their annual All India Facilitators training program.

Sharma,apart from being a senior faculty member at the National Institute of Design (NID),Ahmedabad,is an acclaimed fashion designer and a regular at the Lakme Fashion Week. His last collection ‘Button Masala’ used eyelets and buttons to change the silhouette and the design of the same piece of garment in to as many different ways as possible. “I like my clothes to be utilitarian. The wearer should be able to change the style and be creative in his or her own way,” says Sharma. “You could transform a skirt in to a bag to even a table cloth,” he shrugs.

Interestingly,Sharma’s exploring the concept further. “I want to develop the fastest process of making a garment. I am working with rubber bands instead of strips of fabrics. The buttons and the grid will remain,” says the designer,who is looking to finalise this concept for his next fashion week collection. He is also seeking to put together ‘units’ of fabrics that can be easily detached and placed elsewhere,all as effortlessly. “Think of the building blocks Lego,and you will get the concept. Imagine picking one piece of fabric off the leg and placing it near the waist as a pocket,” he says,drawing designs in the air.

The designer who was recently invited by the British Council to showcase his creations at the annual Alchemy Festival held in London,says,“For me design is all about good intentions. Once that’s in place,the means to put it together will follow.” Though he is not into designing for Bollywood,keep an eye out for the Sonam Kapoor-starrer Aisha that will showcase two of his outfits from the ‘Knot for You’ series. “I haven’t designed for the film… I think they have used two outfits each from a gamut of designers. It’s not a big deal,” he quips.

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