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Success Story: Building AI’s backbone in Mohali

Artificial intelligence may be the future, but its backbone, high-quality labelled data, is being quietly built in Mohali. Labellerr, founded in 2020 by Puneet Jindal, is one of India’s emerging deep-tech startups enabling companies worldwide to train their AI systems.

A graduate of Thapar Institute, Patiala, Jindal spent over 15 years with global firms including Delhivery, RateGain, Walmart, Sapient, and Lybrate.A graduate of Thapar Institute, Patiala, Jindal spent over 15 years with global firms including Delhivery, RateGain, Walmart, Sapient, and Lybrate. (Express File)
Written by: Shivangi Vashisht
3 min readChandigarhSep 21, 2025 04:30 PM IST First published on: Sep 21, 2025 at 04:30 PM IST

From global firms to entrepreneurship

A graduate of Thapar Institute, Patiala, Puneet Jindal spent over 15 years with global firms including Delhivery, RateGain, Walmart, Sapient, and Lybrate. His entrepreneurial journey began with the EduWave Foundation, an initiative to spread AI awareness among Indian youth. Though short-lived, it laid the foundation for Labellerr’s larger vision.

Cracking the data puzzle

“In AI, you need three things—algorithms, GPUs, and data. Eighty percent of the cost goes into data labelling, and that’s where we come in,” Jindal said. Today, the company’s datasets power applications ranging from humanoid robots to warehouse optimisation.

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Growth with a lean team

Operating with a team of 15, Labellerr is set to cross $1 million in revenue this year and targets $3–4 million by next year, with most of its business coming from the U.S. The startup follows a selective hiring model, drawing talent from IIT Ropar and Thapar, and focusing on problem-solving skills and entrepreneurial drive.

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