This is an archive article published on September 22, 2025
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Study says stubble burning in Punjab a ‘marketing system failure’, not defiance

In the light of this, an academic study, Governmentality and Marketing System Failure: The Case of Stubble Burning and Climate Change in Neoliberal India, however cautioned against the penalisation of farmers.

The apex court also rapped the Punjab and Haryana governments, saying the two states have only exacted nominal compensation from the farmers who were found stubble burning. (Express Archives)The research contends that stubble burning is the direct outcome of India’s agricultural marketing structure — shaped by state policies, market forces and farmers’ marginalisation — rather than a mere ecological lapse. (Express Archives)
5 min readJalandharSep 22, 2025 10:59 AM IST First published on: Sep 22, 2025 at 10:59 AM IST

Hearing petitions about stubble burning linked to air pollution in Delhi-NCR, the Supreme Court on Wednesday suggested the government send “some” farmers to jail to curb the menace — which, it said, could act as a deterrent.

In the light of this, an academic study, Governmentality and Marketing System Failure: The Case of Stubble Burning and Climate Change in Neoliberal India, however cautioned against the penalisation of farmers.

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The study is authored by Sujit Raghunathrao Jagadale, Professor of Rural Marketing at the Indian Institute of Management (IIM-Amritsar), and Javed M Shaikh, then IIM post-doctoral researcher working with Jagadale.

The study, spanning from 2022 to 2024, was published in the Journal of Macromarketing (a US-based journal) in March this year.

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