Stamp of Chichttps://indianexpress.com/article/cities/chandigarh/stamp-of-chic/

Stamp of Chic

Designer Masaba Gupta put up an impressive show under her own label at Lakme Fashion Week in Mumbai.

Designer Masaba Gupta put up an impressive show under her own label at Lakme Fashion Week in Mumbai.

Last year,designer Masaba Gupta bought herself a vintage photo frame. With a bunch of postcards from Germany placed in it,the purchase at that time seemed no more than a showpiece. On closer look,she realised that the postcards weren’t ordinary as they featured images of Indian women wearing saris with boots. “This unorthodox combination then served as the starting point for the latest Summer/ Resort ’13 collection under my label Masaba,” she explains.

Aptly titled Postcards from Banaras,this line is inspired by the nautch girls as well as widows of Varanasi. It was showcased at Lakme Fashion Week (LFW) in Mumbai recently. This collection,however,wasn’t Gupta’s only offering this season. Having taken over the creative reins of Satya Paul as its newly-appointed fashion director,the designer showcased her debut line for the brand at Delhi’s Wills India Fashion Week. Her show had opened the five-day event in Delhi on March 13.

For a designer whose label is a mere four years old,the 24-year-old’s rise in the industry is remarkable. When she turned to fashion at the age of 19,it was,interestingly,her last choice after music and tennis. Today,her use of colour blocking and quirky prints — particularly cow and camera prints motifs — have endeared her to the fashion fraternity and the Bollywood brigade. This quirk factor also prompted Sanjay Kapoor,Managing Director,Genesis Luxury (Satya Paul’s holding company),to have her on board to serve a two-year contract. “Both the labels — Masaba and Satya Paul — have clothes that entice and intrigue,” he says.

Her LFW collection,in fact,was the first half of a two-part series. “This line was a prelude. I will take the same design story forward next season. Given that it’s a tribute to the widows of Varanasi,the colour white played a key role in the collection,” she says. However,the line also had a burst of colours such as lime green,fuchsia pink and yellow. Motifs of fans,roses and tulips featured prominently as did dresses,skirts,sharara pants,body suits and jackets made out of muslin and lycra. But particularly eye-catching were the printed net cover ups that were paired with crepe and silk saris.