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Sanjana Jon to spread the cause of girl child in Punjab

IT seems like an unlikely pairing but New York-based fashion designer Sanjana Jon believes it’s only right that fashion shows be held for a cause.

Written by Jagmeeta Thind Joy | Chandigarh | Published: April 26, 2010 12:13:13 am

Joins hands with Global Punjabi forum

It seems like an unlikely pairing but New York-based fashion designer Sanjana Jon believes it’s only right that fashion shows be held for a cause. “I like to see myself as a someone who uses creativity to spread a message,” spoke the designer,who was in the city on Sunday to share the details of her latest project.

Incidentally,ever since she arrived in India in October 2009,Jon has been making statements both on the ramp as well as off it. Her last outing at the Wills Lifestyle Fashion Week saw a Bollywood celebrity presence with the likes of actors Salman Khan and Sushmita Sen supporting her ‘Save the girl child’ campaign. That was followed by a fashion show held in February with leading sportspersons at Tihar Jail. Jon’s now taking that campaign further. “I believe we can change mindset when it comes to saving the girl child by acting on it,by spreading awareness,” said Jon,who will be organising a fashion show on the theme next month in Chandigarh. “I am scouting for local celebrities,achievers who can walk the ramp and spread the message,” she said.

Bringing her show and the campaign to the city and later to Punjab is an eight-month-old forum called Global Punjabi spearheaded by Delhi and Mumbai-based entrepreneurs Abhijit Sharma and Deepak Diwan. “Global Punjabi is an effort to bring the community together for social as well as charitable causes. The forum aims to conserve Punjabi culture,music,art and craft of Punjab,” explained the forum’s director Abhijit Sharma. Along with Jon,the forum will host a fashion show with local as well as Mumbai-based celebrities on May 1.

“We are also organising a one-kilometre walk from Sukhna Lake to the Rock Garden to spread awareness about the girl child campaign,” said Diwan as he went on to add,“To promote Punjabi culture,we will also roll out Global Punjabi Awards in November this year.”

Speaking about the support she’s found in India given her brother Anand Jon’s controversial trial in the US where he’s now serving a 59-year sentence,Sanjana remarked,“No matter where you go in the world,you will always be second rate citizens. I have experienced that but the only people who supported us were our own. India is home to me and always will be.”

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