The inauguration of two flagship stores of Being Human,Bollywood actor Salman Khans clothing brand,at Elante Mall in Chandigarh and Silver Arc Mall in Ludhiana turned into total chaos as crowds spun out of control at the venues.
In spite of heavy security arrangements and private bouncers on the spot,the events proved to be horribly mismanaged. Khan came an hour late to Elante Mall and left within minutes of his arrival. Dressed in a blue tee and jeans,he was accompanied by his personal bodyguard Shera. I like this beautiful city and I hope you like my tee shirts, is all Khan could share before exiting in anger over the bedlam.
Due to lack of any media enclosure,no further interaction could take place. Instead,the crowds that had gathered in hundreds to catch a glimpse of their favourite superstar went berserk. The barricade broke and Khan was whisked away into the showroom.
To make matters worse,all the police officers stepped inside the store along with a large group of personal invitees. Meanwhile,the bouncers formed a human chain outside the store,forcing the crowds back which led to an angry backlash.
For two hours,adjoining showrooms of Lifestyle,Hush Puppies and Clarks too downed shutters. A visibly miffed Khan,while leaving,was heard telling his bodyguard Shera,What is this,no control!
According to a press release,the Being Human stores were launched by Khan and Manish Mandhana,managing director,Mandhana Industries Limited. Khan is quoted in the release saying,From a T-shirt,Being Human has now grown into a full clothing line with its own stores. Im touched at the love people have shown for this brand and I invite them to buy original Being Human clothing.