Punjab Agro’s QR code system showcased at Investors’ Summit, lets consumers trace jaggery back to farmer

Using a smartphone camera or any QR scanner application, consumers can scan the code printed on a packet of Punjab Agro jaggery. Once scanned, a digital link opens on the phone displaying a detailed product profile and certification. The information includes the name of the farmer who cultivated the sugarcane, the location of the farm, the variety of sugarcane used, the farming practices adopted, the processing unit where the jaggery was prepared, and the packaging date.
According to Pathania, this system is part of the organisation’s effort to introduce traceability in the food supply chain, allowing consumers to verify the authenticity and quality of the product they are purchasing.

“In today’s market, people often worry about adulteration or chemical contamination in food products. Through this system, consumers can be assured that the jaggery they are buying is sourced directly from farmers and processed under verified conditions,” he said.
The QR-based traceability feature is currently being implemented for products marketed under the Five Rivers brand of Punjab Agro.

Visitors, entrepreneurs and agriculture experts attending the summit showed keen interest in the initiative, describing it as a step toward greater transparency, food safety and consumer confidence in the agri-food sector.