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Page Turner?

Thought there are many magazines targeting the youth the city,Kshitij Mehra was impressed by none.

Written by Sheveta Bhatia | March 16, 2011 3:49:43 am

From education to music,travel and art,Yuvazine,due to release in April,promises to be a ready reckoner for the youngsters

Thought there are many magazines targeting the youth the city,Kshitij Mehra was impressed by none. The dissatisfaction prompted the 27-year-old to conceive of his own magazine. “I started conceptualising it six months back. This brings together education,career and lifestyle,” says Mehra,brainchild of Yuvazine,a 32-page youth-specific quarterly,which has pages dedicated to books,fashion,music,travel,art,food and gadgets. “It will also have humour and lifestyle,along with articles contributed by students,” says Mehra,pointing out that the content layout was finalised on the basis of discussions held at Marg 2010,an annual career fair organised by YuvShaala,a student organsiation. “Held in Himachal Pradesh in February 2010,it gave us an insight into what the students want,” says Mehra.

While the magazine will contain comprehensive information on courses available,choice of premier institutes,updates in the educational sphere and employment options,it will also touch upon numerous other subjects,ranging from personality development to cracking entrance exams. “Yuvazine will single out one industry in every issue and highlight its numerous facets. Theme-specific articles will include the opinion of youth icons and corporate leaders,” says Mehra. The first issue,due to release in April,will be a cricket special,where different aspects of the game,from turf management to data management,will be written about.

To make reading more interactive,contests will be held. “For students who face problems in their college life,there is an agony aunt column. Readers can write to and their questions will be answered by professionals,” says Mehra.

With a team of 20 students,aged between 16 to 25,working on the magazine,the publication will be distributed free of cost in schools,colleges,cafeterias and youth hangout places.

It will also have a presence on social networking sites like Facebook,Orkut and Twitter.

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