Panjab University’s (PU) official Facebook page, which was created on October 21, 2013 has received over 5.66 crore impressions in the last two years. With about 1.2 lakh followers, the page has a reader base in 45 countries worldwide.
Director for Public Relations (DPR) at Panjab University Vineet Punia informed that the university has had a major presence on social media in the last few years.
With 2,055 followers, the university’s Twitter page, which is about a year old, is also widely followed by its students, professors and alumni from different corners of the world.
According to DPR Punia, 2.54 crore people have viewed content associated with PU’s Facebook page, in the last two years. Further, as many as 21.30 lakh people have engaged with the page so far by viewing the stories published on it.
“The university’s Facebook page has emerged as important tool for reaching out to the students, alumni and its well wishers settled in the country and various parts of the globe,” Punia said.
The page receives maximum hits from cities like Chandigarh, New Delhi, Ludhiana, Mumbai, Bengaluru, Gurgaon, Melbourne (Australia), Toronto (Canada), Auckland (New Zealand), Sydney(Australia), Brampton (Canada) and Dubai (UAE). The hits data provided by Facebook indicate that PU’s Facebook page is also popular in Canada, Australia, USA, UK, New Zealand, UAE, Pakistan, Italy and Nepal, he further informed.
In 2014-15, in a social media survey conducted by ‘Career360’ magazine, the university’s Facebook page was ranked fifth in the country in terms of popularity among all educational institutions in India.
According to statistics released by the DPR office, 66 percent of the university’s Facebook followers are in the age group of 18 to 24 years, and 24 percent are in the age 0group of 25 to 34 years.
Additionally, about 32 percent of PU’s Facebook followers are women.