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Wednesday, October 20, 2021

Out of the box

Gift-hunting in the city has just become easier thanks to the enterprise of restaurateur and entrepreneur Priya Jagat.

Written by Jagmeeta Thind Joy |
May 14, 2010 10:15:12 pm

With its eclectic array of products,Priya Jagat’s new lifestyle store is worth a visit

Gift-hunting in the city has just become easier thanks to the enterprise of restaurateur and entrepreneur Priya Jagat. For a decade now Jagat has rolled out her annual spring celebration Vanity Fair with much success,adding new names to it each year. Now,The Vanity Box,an off-shoot of the exhibition,has formally opened doors in the city,with its array of designer labels,home accessories,furniture,linen,pottery,jewellery,clothes,trinkets and some apparel too. “In a way we have handpicked the best of products exhibited at Vanity Fair. All through the year I am flooded with enquires about the bestsellers of the fair. This is an attempt to bring them all under one roof,” explains Jagat.

Tucked away in Sector 10,Chandigarh,The Vanity Box has a rather down to earth appeal,particularly when it comes to price points. “The merchandise will keep changing as we want to retail products by emerging names besides offering exclusive ware,” mentioned Jagat. For starters,there’s an all-white range of tunics by Spirit by Raghav as well as a range of sassy tunics by city-based designer Mona Jawandha. If you like your linen to boast English prints,then choose from the range by US brand April Cornell. The pretty floral cushion covers are a steal at Rs 160 each.

The store offers an exhaustive range of bags too — from travel totes to party clutches to beach bags at prices that begin at Rs 350. We also particularly liked the art corner boasting of framed oil paintings in a variety of sizes. “We have the popular brand Happily Unmarried and its range of lifestyle accessories,” mentioned Jagat,as we browse through funky coasters and stop by a kitschy photo frame designed like an Indian truck by the brand. There’s also an entire rack of aromatherapy knick-knacks by Iris. Go take your pick.

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