New on the shelves

New on the shelves

You can now discover your rugged side with a whole new denim-wear range from John Players.

Jean therapy
You can now discover your rugged side with a whole new denim-wear range from John Players. Inspired from the life of outdoors,John Players Jeans represents a playful and bold attitude. Be it jeans in the sporty,clean or distressed look,a variety of fits and washes are available. Stylized handcrafted jeans in shades of blue,brown and black with contrast pocketing,embroidery detailing,bright prints and badges add to the varied collection. According to Atul Chand,Divisional Chief Executive,ITC’s Lifestyle Retailing,“The all new denim collection introduced by John Players offers an extensive range for the young and spirited male youth of today. The edgy and vibrant range offers a wide variety of styles,fabrics,colours and washes. The versatile collection fits every mood,every occasion for the season.” From straight to slim fit,regular to anti-fit,low-waist to boot-cut,the collection is priced at Rs 695 onwards.

Full power
Luminous now aims to power up your motorcycle. The company has launched a range of Lectron batteries whose strength lies in its technology combined with engineering. The batteries are fully charged and do not require any kind of charging before fitment which makes it more efficient than the batteries available in the market which are dry charged. Luminous Lectron batteries are available across the country at all leading stores through its 5,000 dealers/ distributors.

View within
Winter signals the onset of one of the prettiest times of the year. However,blustery winds accompanied by heavy downpour can play havoc with routine life during this season. But not anymore,as Fenesta Building Systems promises to provide protection with its new hi-tech range Series 3000 Rain-Proof and Wind Resistant UPVC windows. This new new range of UPVC windows are precision engineered to counter wind loads up to 3000 Pa (249 km/h),a commonly faced problem in high-rise buildings during extreme weather conditions. They can also withstand the brunt of heavy monsoon showers. The system is made unique by a special “Hurricane Bar” to resist heavy winds and a “Rain Track” that drains rainwater outside thereby effectively preventing it from seeping indoors. Priced in the range of Rs 400 to Rs 700 per sq.ft.,Fenesta offers latest styles like Slider-Casement combinations and Tilt & Turn windows in addition to the design options of Sliders,Casements,Bays,Arches and French doors in the existing range.

Shine on
Fiama Di Wills has launched ‘Shine In Style’,a new shampoo variant,expanding its premium range of shampoos to five. Aimed at today’s ever discerning youth who aspire for superior and differentiated products,‘Shine In Style’ contains extracts of chamomile and green tea and the unique lustra conditioning system. The shampoo provides the unique benefits of strength and manageability required to easily style hair in the desired way apart from adding lustre. ‘Shine In Style’ has been introduced in two convenient sizes – 200ml and 100ml,and priced at Rs 99 and Rs 54 respectively.

Linc draws in SRK
Linc Pen,one of the top players in the branded pen industry,has drawn up a strategy map to achieve double-digit growth despite the recession in the market apart from signing on actor Shah Rukh Khan as its brand ambassador. Unveiling its maiden TVC featuring the actor,Deepak Jalan,Managing Director,Linc Pen explained that their market survey findings suggested the Badshah of Bollywood to be the best endorser of Linc Pen as he engages with Linc’s target group very well. He also added,that the TVC shall be aired on prominent channels and the company has budgeted Rs eight crores on marketing and advertisements.