Written by: EXPRESS FEATURES SERVICE
3 min readDec 10, 2009 04:33 AM IST
First published on: Dec 10, 2009 at 04:33 AM IST
After having launched the ‘Winter Icons’ collection,brand Madame has signed on former VJ,singer and Bollywood actress Sophie Choudry as its official brand ambassador. The fashionista will now sizzle in Madame collections and will be featured in the upcoming promotions and campaigns. She will also be involved in various philanthropic activities of the brand. Following the association,she will also launch her exclusive album,’Sound of Sophie (SOS)’ in celebration of the tie-up. Announcing the same,Bipan Jain,Managing Director,Madame remarked,”I could not be more proud to welcome Sophie into the team Madame. Her sense of fashion reflects the aspirations of millions of young girls. Sophie was also an obvious choice to endorse because of her multi-faceted persona. We share the same philosophy and boast of our wardrobe which can dress a woman five times a day.” This Wednesday also saw the brand launch its third store in Chandigarh in Sector 17-C near Sindhi Sweets.
Time to win!
IT is always difficult to express your feelings to someone special. Sonata,India’s largest selling watch brand has just made it easy with the launch of the unique ‘Sona Sitara online contest’. Through this contest one can you express inexplicable feelings as well win a free package tour to Singapore with that special person. Announcing the launch of ‘Sona Sitara online contest’,C Srinivasan,Business Head,Sonata watches informed,”The whole idea of starting this contest is to take the messaging of love and companionship to a different level in an interesting manner which is fun yet very personal. This contest is basically based on the theme of our recently launched ‘Sona Sitara’ collection.” To participate in this open-to-all contest,the participant can log onto Sona Sitara website (www.sonatasonasitara.com) that formulates of the perfect setting for a dream date. The participant is to choose his pick from a choice of various locations for a perfect date and an ideal Sonata watch that he or she would like to gift the partner and then enter a special love message. Simultaneously the participant can also mail a link to the special person to let the loved one see the image that has been created especially for her or him. In addition to this,each person participating in the contest will be entitled to a 10 per cent discount coupon that can be redeemed across select outlets in the country. This is a one month campaign and will announce one winner each week. The contest campaign will wrap up on December 13. Besides the grand prize for the weekly winners the contest also includes gift vouchers worth Rs 2,000 as well 200 Sonata watches to be won every week.
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