In town to promote her latest collection on Thursday, celebrity jewellery designer Farah Khan Ali talks about her love for jewellery and plan to pen a travelogue.
One of the most successful jewellery designers in the country, Farah’s clientele includes singer Beyonce.
An alumna of the Gemological Institute of America, Farah collaborated with jewellery brand Tanishq last year to roll out a royalty-inspired collection. A year later, she has now launched another collection.
The designer is on a promotion spree – she visited Ludhiana and Amritsar just before coming to Chandigarh on Thursday to talk about her latest endeavour.
“Courtesy this trip, I took my second train ride after 35 years from Ludhiana to Amritsar. I last rode a train when I was 10-years-old,” said Farah, dressed in a tan coloured bodycon dress paired with glittering jewellery from her latest collection.
The new collection shows the designer’s love for colour
and her effort to revive traditional designs in a contemporary way.
“This season, even international jewellery labels are looking at India for inspiration. The likes of the traditional haath phool and kaan kanothi have taken on new interpretations in my collection. I have revisited the past and presented a modern take,” said Farah.
Since her list of clients mostly include young, working women who love “more wearable” jewellery, the designer has made a conscious decision to keep her signature line lightweight both in terms of wearability and affordability.
“New age bridal wear is getting slimmer and less fussy. Similarly, a young bride doesn’t want to invest in one large set that will find its way into locker once the occasion is over. Women today want statement pieces that are more fun to wear, but also have the ability to become heirloom pieces,” said Farah.
She is designing ear cuffs inspired by the traditional kaan kanothi, large cocktail rings, bracelets that play up fine workmanship and colour gemstones.
“While the previous collection was inspired by Mughal architecture, this time I have worked on floral and bird motifs,” she said.
Farah said there is a similarity in her designs and the inlay work she saw at The Golden Temple during this visit. “The ceiling had beautiful floral patterns and the inlay work boasts of flowers,” she said.
The designer has been sharing her travels and inspirations on social media platforms such as Instagram and Twitter. “I would love to pen a travelogue of all the cities I have been visiting,” she said.
Her mother, Zarine Khan, has recently launched her first book of recipes from the family kitchen.
Asked if she would follow suit and pen a book on jewellery designing, she said, “I will definitely write a book of my experiences in jewellery design soon. It’s been 22 years since I launched my label.”
During her visit, the designer met many jewellery enthusiasts from the city.