February 27, 2009 4:12:42 am
I let go of people I didnt need. This is survival, voices Yash Chopra
When things are tough,you have to take tough stands,and I have to exist,so I had to let go of those I didnt need, Yash Chopra gets down to business and clears all the speculations hovering over the pink slips at Yashraj Films. Its recession,and I have to make my company run, the legendary filmmaker gets candid. In town for MCM DAVs annual prize distribution function,Chopra shares how films have been affected with the economic meltdown. Take for example advertising a film…you cannot imagine how expensive it is,and on top of that,multiplexes want their share! We want a better revenue sharing model,we deserve it for today,the business is limited to only an opening. The film earns a maximum for two weeks,the money is only in Friday,Saturday and Sunday, apart from the weekend business,Chopra adds how the international market too is centered in three places: US,UK and Dubai. It forms just 20 per cent of revenue,and its Dubai where we make most money. But its not the money that makes a film,its talent. As he gears up for this years Yashraj releases including New York set against the 9/11 backdrop,another tie-up with Walt Disney for an animation,Chopras happy that India has made to Oscars. But Oscar is not the end all of everything. There are far better films which never make it to the Oscar for their method of measuring a film is quite different. One film never makes no difference. It just opens doors, Chopra feels the greatest reward is when audiences declare your film a hit. So lets just enjoy all kinds of films,for its not a question of how big or small,its whether youve made your mark, says the self-confessed conservative filmmaker who has no intention of re-inventing a Devdas,but ready to take down those who attack films. Look at what happened with Aaja Nachle,one word in one song and the state bans it! Take the case of Billu Barber! If the Censor Board has passed a film,no group or state should have the authority to interfere. Correct,but in a democracy,thats debatable Sir.
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