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Hooda to beat his drum in UP,plans Rs 4-cr ad blitzkrieg

Bhupinder Singh Hooda is set to tom-tom his achievements in a media blitzkrieg in the poll-bound Uttar Pradesh.

Written by Chitleen K Sethi | Chandigarh | Published: February 4, 2012 3:41:37 am

He may have kept himself confined to campaigning in a few bordering constituencies ahead of the Punjab Assembly elections,but now Haryana Chief Minister Bhupinder Singh Hooda is set to tom-tom his achievements in a media blitzkrieg in the poll-bound Uttar Pradesh.

In its second term,the Congress government is all geared to showcase its achievements through a series of television advertisements which would be telecast on specific channels. The budget set aside for the exercise is almost Rs 4 crore.

Though officials of the public relations department said the exercise had nothing to do with the Uttar Pradesh elections,sources in the department said the campaign was earlier supposed to be launched before the Punjab polls but got delayed.

This is the first time that Haryana government is launching an ad campaign in the electronic media. Sources add that the government has contacted the National Film Development Corporation (NFDC) to prepare the advertisements.

Sources said that the advertisement would highlight various achievements of the Haryana government with focus on Gurgaon and Faridabad. The initiatives undertaken by the Haryana government in education,health and the social sector would also be showcased. The advertisements would also highlight how Hooda had been running the state for the past seven years.

During his campaign in Punjab,Hooda had constantly talked about the development in Haryana under the Congress regime. In fact,the theme of his entire campaigning was how a Congress-led state had moved forward and Punjab,under the SAD-BJP rule,had been left behind.

Interestingly the Indian National Lok Dal supremo,Om Prakash Chautala had reversed the logic and used it during the poll campaign. “If you want to see a state rotting under Congress rule,you do not have to go far. You can travel a few hours and come to Haryana and see for yourself the state of affairs there,” he told the voters in Lambi while campaigning for Punjab Chief Minister Parkash Singh Badal.

Now with Haryana going all out to showcase the achievements of a Congress-run state through a massive electronic media campaign,it is bound to have a bearing on the UP polls.

Officials of the department of public relations however maintain a different stance.

“Had the ad-campaign been launched before Punjab polls,it would have had some bearing on the elections there as the two states were born together. But this campaign cannot have a bearing on UP elections. We are undertaking the project now as the budget for the advertisements has to be utilised before March 31. It was planned in October last year,” said an official.

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