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Wednesday, August 12, 2020

Embracing tradition amid modernity

Seema Sharma, a Chandigarh-based entrepreneur decided to go a step further and put together ‘Nari in a sari’ - an initiative aimed at recognising women achievers.

Written by Jagmeeta Thind Joy | Chandigarh | Published: March 4, 2016 7:51:09 am

Every year, Chandigarh-based entrepreneur Seema Sharma goes through the ritual of bringing handloom saris procured from weavers to sell to the ladies of the city.

This year, Sharma decided to go a step further and put together ‘Nari in a sari’ – an initiative aimed at recognising women achievers and to promote sari wearing among all age groups.

“Nari in a Sari is an attempt to celebrate the silent achievers, women who support their families while taking the backseat themselves. It is to celebrate and honour the everyday diva, who embraces tradition with ease in the midst of modernity. It is also a celebration of the sari in all its glory,” explains Sharma.

To bring such women under one roof, she has put together a fashion show that will roll out this Thursday at WelcomHotel Bella Vista in Sector 5, Panchkula.

“There will be around 100 women, dressed in sari, who will walk the ramp,” said Sharma. She has also started a Facebook page to encourage women to embrace the garment and share their stories.

Among them is city-based interior designer Monita Bhardwaj.

“For me it’s a conscious choice to wear a sari, especially for formal dos,” said the interior designer who feels the sari is not a fad but a part of her personality. Her collection is enviable too. From rich Kanjeevarams and silks to Chanderi, kota and more, it’s all a well-curated mix.

Also sharing a love for the six yards is Archana Singhal, who has made sure her daughters celebrate the garment as well. “I am always on the lookout during my travels and love to add to my collection,” says Singhal who has inspired many to pull their specials out of the closet.

Also showcasing their enviable collections would be Sharmita Bhinder, who works with an NGO for special children and Daman Mangat from the Sahayta Charitable Welfare Society that works with cancer patients. Coinciding with the fashion show will be a three-day exhibition (March 5 and 6 in Chandigarh and March 7 in Panchkula) of saris by Rehwa Society that works with rural women and has been instrumental in reviving Maheshwari weaves.

“Rehwa has two missions: to revive the centuries-old hand weaving tradition of Maheshwar and to improve the lives of weavers by placing income directly into the hands of our women weavers,” informs Sharma.

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