Designs on Olympicshttps://indianexpress.com/article/cities/chandigarh/designs-on-olympics/

Designs on Olympics

Yes I will be a part of Delhi Couture Week 2012,” says Gaurav Gupta,opening a diffusion conversation.

Yes I will be a part of Delhi Couture Week 2012,” says Gaurav Gupta,opening a diffusion conversation. As the Couture Week finally gets confirmed for August 8-12 at the Taj Palace,there is a busy buzz in the fashion industry about the “chosen ones”. FDCI President Sunil Sethi charmingly refuses to comment on the names,saying that letters were sent to India’s most preferred couturiers only on June 12.

There is talk that Sabyasachi,who has sworn not to participate in any fashion week till he completes his film assignments,could be brought in as the trump card. Gupta,however,doesn’t even blink before confirming that he is on. “Regardless of India’s present economic volatility,couture is a growing market. It is an important part of where one wants to take a brand,” says Gupta,who is on cloud nine these days. He has good reason. Red-haired rockstar Shirley Manson wears a Gaurav Gupta dress on the June cover of Nylon,an American pop culture and fashion magazine. That’s not all. Fashion magazine Bello’s June issue,too,has a garment by Gupta.

Last month,he dressed British model Lady Victoria Hervey for the Haiti event at Cannes film festival. But international style attention doesn’t fully decode Gupta’s recent good run. He is the only Indian designer to be featured in the “Fashion is Great”,part of the “Great Britain” series commissioned by the British Government about influential people from all over the world connected to the UK. The film,in which he talks about studying at Central St Martins,and working with designers Vivienne Westwood and Stella McCartney will be shown during the Olympics Games in London.

For Couture Week,he laughingly admits he will make “Extreme Couture”. “Modern couture can just be a thought,” he says,not disagreeing that the bridal market is a driving force. “Just a plain sari-gown with a three-dimensional pallu and boning fits the couture bill perfectly,including its classic interpretation of being handmade,made-to-measure and one of a kind. Even if only 5-10 customers understand it,it is a fantasy chapter for a brand,” he adds.