This is an archive article published on April 5, 2023

Ludhiana DC launches Udaari project to promote women entrepreneurship

Woman entrepreneurs can join as a member, list their products and services, generate leads through a common social media handle, engage in e-commerce, list their events and activities, offer schemes and coupons and increase their business.

ludhiana DC, surabhi malik, udhaari project, indian express

Ludhiana Deputy Commissioner Surabhi Malik. (File)

2 min readLudhianaApr 5, 2023 07:17 PM IST First published on: Apr 5, 2023 at 07:17 PM IST

To promote women entrepreneurship, Ludhiana Deputy Commissioner Surabhi Malik along with MC Commissioner Dr Shena Aggarwal on Wednesday launched Udaari project in the district.

Women Next Door is executing this project in association with CityNeeds.

Malik said that Udaari is an online platform for woman entrepreneurs and self-help groups (SHGs) of Ludhiana that has been rolled out with the Department of Rural Development and Municipal Corporation Ludhiana with an intent to promote women entrepreneurship and include the SHGs into the mainstream of business.

Woman entrepreneurs can join as a member, list their products and services, generate leads through a common social media handle, engage in e-commerce, list their events and activities, offer schemes and coupons and increase their business. All these facilities are free for the SHG with an objective to facilitate and uplift the less-privileged women who have been supported through the government schemes like NULM and NRLM to form SHGs.