The Chandigarh Administration will soon be hiring a marketing consultant to draft its tourism promotional campaign and to concoct a tourism tag line inspired by the likes of Kerala’s ‘God’s Own Country’ and Gujarat’s ‘Vibrant Gujarat’.
Confirming this, Secretary, Tourism-cum-Home Secretary, Anurag Agarwal, said that a tender had already been called to steer forward the campaign. He said that the administration would also invite city residents to prepare a punch line for the city, and the best entry would be awarded.
He said, “Though we are a small city, but Chandigarh is known for master architect Le Corbusier’s heritage planning, which is seen in its all green belts like Rose Garden and Sukhna Lake. Above all, we have Nek Chand’s Rock Garden, which is famous across the world.”
He said that city was already getting a lot of tourists every year but “We need to streamline our planning so that the city can become a tourism hub in north India after Delhi.”
For this, he informed that the department is planning a plethora of things like walking tourism, heritage tourism and other areas for which special agencies will be hired.
“We are also eagerly pursuing for the UNESCO’s heritage status for Capital Complex, which if happens, will put Chandigarh on the global map,” he said He further said, “Several ideas are being floated, but execution is always a difficult task. But we are positive that the city will soon have its own branding campaign so that we can give a big push to the local tourism, that will also benefit the local hospitality industry,” he said.
Agarwal on Wednesday also chaired a meeting in which the city’s hoteliers’ association, hospitality association and and tour operators discussed their issues.
Hoteliers apprised him of the issue of connectivity and lack of information generally faced by tourists in the city.
The local industry is in favour of creating a common web portal that gives a wide glimpse of the city. “There are issues like we don’t have a particular tourism map. All these issues will be addressed on priority,” he said.
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