The Municipal Corporation is all set to charge a fee for advertising on cinema houses and multiplexes.
Joint Commissioner Virender Chaudhary said that a meeting in this regard would be held Wednesday. “We will deliberate over bringing these display boards under the Chandigarh Advertisement Control Order, 1954,” said Chaudhary.
Sources said that the rates would be same as that other advertisements, which is on the basis of area.
MC is also planning to include the advertisements shown on theatre screens within the ambit of the Order.
Meanwhile, the UT Administration, in its orders, said that no penalty may be imposed in the case where boards were put across the city during an event held in the memory of Le Corbusier. The administration faced flak for this as it flouted norms of the Chandigarh Advertisement Control Act.
UT Finance Secretary Sarvjit Singh, who holds the additional charge of Home Secretary Anurag Agarwal, said, “The Corbusier’s event may be treated as an exception.”
During the event, hoardings were installed on electricity poles on the centre verges of various roads including Jan Marg, Madhya Marg, Dakshin Marg and Sukhna Path for more than two weeks without the civic body’s permission.
As per orders of the chief administrator, Chandigarh Administration, displaying advertisements on roads separating sectors in the city is prohibited.